I’d like to think that the title gave it away, in case it didn’t, I’m making my Barbie debut. Let me start with some numbers. The production budget for the Barbie movie was $145 million, the marketing budget for the Barbie movie: ‘estimated to be over $150 million’. So first things first, marketing is important….
Author: thewomager
A 30 something year old marketing director working in the F&B industry. American Jordanian living in Dubai.
Management of Tech
One year down, 2 to go! Last May, I decided I was going to apply for my master’s degree, and I did.NYU was always a grad school I had in mind, and it was clear that I would joinNYU when I found programs that suited my current interests. Maybe it hasn’t been an easy first…
Now What Marcomms?
Day 6489 of what seems to be 2020. Happy June 1st. And happy life after lockdown, and to what should feel like a new normal. Not sure what to expect in the upcoming weeks, but hoping for the best, as so many other people I know. Okay, straight into the subject. Now what marketing? Now…
Public Announcement – Brand / Restaurant message to its customers
I had a couple of days to reflect on all that’s happening and how the new updates starting this week are set to affect lifestyle and F&B in the UAE. First and foremost, I hope we all stay calm, patient and take the time to slow down and stay safe. Unlike a lot of countries…
F&B Marketing Chronicles
Now that I have your attention, I get to talk to you about marketing and in specific for F&B. This could very much be influenced by my experience in the GCC and in particular UAE followed by KSA, however, there are common factors that I see very much applicable if you take to a different…
Celebrating a decade of work
Keeping this entry short and sweet, it’s been a year since I last wrote and I will try to get back into a routine with these entries. This year, I celebrated 10 years in the workforce. Nobody knows that about me, but I was waiting for this moment since I first started working and did…
This is for you teita
Today you turn 80. Happy birthday teita. The most beautiful teita. It’s been 20 days since I got the phone call and I found out about you passing away, it hasn’t been easy at all. We don’t do eulogies at funerals, but I couldn’t not write one for you and about you. You’re too precious…
Marching March
A late entry guys, but this month has been so very busy! On the 8th of March, we celebrated women’s day. Because I’m all about women empowerment, I definitely celebrated and tried to inspire women around me. A few years ago at an office I worked at I was surrounded by 2 women, one that…
Galaxy Feels
It’s been forever since I posted! And every weekend I feel bad for skipping. I actually enjoy doing the small posts (relatively speaking with regards to small) but it’s been very busy the last few months. The last 4 months of the year are the.best. Other than lots of work and the market picking up…
Smartly Yours
I think it’s amazing to wake up and not worry about putting on a suit or some sort of – very formal wear – to go to the office, forever grateful for my choice of career. Having said that, over the period of 9 years, my sense of dress changed. A few things account for…
The Womager Feed 